GoDaddy has formally launched what it calls “Get Found,” a new business listings syndication service that builds on the Locu data syndication product GoDaddy acquired in August last year. The new service has been live for a little while but is now being officially promoted — including indirectly in the company’s upcoming Super Bowl commercial (see below).
Conceptually Get Found is very similar to the Yext model: listings data are syndicated across a partner network. Partners include Google, Yelp, Facebook, Yahoo, Bing, Foursquare and YP, among others. The cost of the service is $18 per month or $27 for some additional features. There’s a very low end plan as well.
In addition to basic listings information, the Get Found service allows for inclusion of enhanced data such as price lists, menus, specials, photos and announcements. Most updates occur in real time or “within minutes.” However, updates to data appearing in Google take up to a month. Ongoing updates are included in the pricing.
I asked Rene Reinsberg, the former CEO of Locu, now heading up the Get Found product, whether the company had direct access to the Google index. He told me the company is a “data provider” to Google but wouldn’t discuss whether the company can directly update Google’s index through the program. My suspicion is that Google is not allowing that — hence the one month “delay” — but puts GoDaddy data in a privileged position vs. numerous other sources.
Constant Contact’s SinglePlatform service competes with Yext and now GoDaddy Get Found and aspires to the same kinds of real-time data syndication capabilities. Beyond basic “presence” (online and mobile) listings and data syndication is a foundational capability for SMB marketing solutions.
In the Super Bowl ad below GoDaddy is furthering its image makeover: promoting itself as a broader SMB marketing platform and trying to be more “female friendly.” This is the work of CEO Blake Irving and his team.