Tech Jargon to Banish in 2014

Timothy Egan of the New York Times wrote a column about “Words for the Dumpster.” These are terms he wants to see go away or that he thinks have lost meaning. Here’s his list:

  • Artisan
  • Brand
  • Gluten-free
  • Whatever
  • 24/7
  • End of the day
  • World-class
  • Best practices

I mostly agree with his list and arguments. And from the world of technology I would add the following cliches and awkward or empty phrases:

  • Thought-leader/leadership
  • Influencer
  • Monetize(d)
  • Lean startup
  • Lean-in (already yes)
  • Gamification
  • Acqui-hire
  • Serial entrepreneur
  • Phablet (never should have been created)
  • Big data
  • Disruptive/disruption/disrupt
  • Early days
  • Curated
  • Native advertising
  • The cloud
  • Hard stop (oldie but goodie)
  • Circle back
  • Actionable (insights)
  • Trying to boil the ocean

Are there any that you’d dispute or want to add?

Update: Among the suggestions from the comments:

  • Value-added
  • Solutions provider
  • Content marketing
  • Bandwidth
  • Low-hanging fruit
  • Synergy/synergies
  • Exit strategy

You can follow any responses to this entry through the comments feed.

10 Responses to “Tech Jargon to Banish in 2014”

  1. Cody Baird says at

    Greg,

    Funny post.  I would love you to add the following:
    “full-service solutions provider”
    “cost effective end-to-end solutions”
    “provider of value-added services”
    “growth hacker”
    “content marketing”

  2. Greg Sterling says at

    Excellent additions. “solutions provider” is a particular pet peeve of mine. 

  3. Dan Shure says at

    “Proven track record” although not exclusive to tech that’s pretty cooked by now

  4. Greg Sterling says at

    Definitely agree

  5. Susan Staupe says at

    “Band-width” – I hate this phrase with a passion.  Do you have the bandwidth to take on this new project? How bout NO, I don’t have the “bandwidth”.  puke.

  6. Greg says at

    Another good one.

  7. Damian Rollison says at

    Another banishment long overdue: “Low-hanging fruit”

  8. Greg Sterling says at

    Damian:

    Boom. That’s a good one.

  9. Pankaj Mathur says at

    How about synergy?

    It gives an impression that “I think there is something useful here but haven’t got the foggiest clue about its specifics”!

  10. Temporary Fencing says at

    MVP? What about building a fully functional product?

Leave a Reply