According to data compiled by BrightLocal’s Myles Anderson, local digital marketing is getting “harder.” The charts and data below are based on surveys of local SEOs and those doing digital marketing on behalf of SMBs. (I’m also informed that there were some SMBs among the survey respondents.)
The major challenge expressed is that of getting reviews and doing reputation management.
In the question below “SAB” stands for service area business (essentially a local service business).
The survey data reflects that most local marketers/agencies don’t have a structured approach to obtaining local reviews.
There are a number of companies that are trying to bring more discipline, structure and process to capturing local reviews. The non-exhaustive list of review-generation tools and companies trying to do so include:
I suspect that reputation monitoring providers such as VendAsta will begin to incorporate review-generation tools into their product suites as well.
My question is: within three years do you think that “getting reviews” will be a solved problem? Or will we continue to see survey results like the above?