A couple of weeks ago I caught up with Itai Sadan, co-founder and CEO of DudaMobile. He briefed me on the launch of DudaWhite the company’s white-label reseller platform. Duda is working with GoDaddy and Dreamhost in this capacity. It also has a long-standing relationship with Google to mobilize SMB sites.
The company also launched an API this past week for partners.
For a time responsive web design threatened to entirely supplant dedicated mobile sites. However more recently many people have cast doubt on the wisdom of responsive design. Google likes it because it only has to crawl a site once. But there are many drawbacks that together should give business owners and publishers some pause before they reflexively implement responsive design.
DudaMobile claims that it has mobile-enabled more than 5 million websites at this point. Most of those qualify as very small businesses. The company conducted an online survey recently among 13,000 of its “premium” customers (those who pay). It found that 75% of those customers had 10 employees or fewer:
The vast majority (87.5%) of these businesses did not have a mobile presence prior to adopting the Duda solution. However 77% of these respondents said that their websites were “hugely important” (highest ranking) to their businesses.
Most of these respondents perceived that mobile site creation was going to be complex, expensive and/or time consuming. Those were inhibiting factors. They also didn’t know “who” to use to build their mobile sites.
Below are some aggregate data Sadan shared with me about consumer-user interactions with SMBs on Duda’s platform (September only):
- 900K click-to-calls
- 400K click-to-maps
- 120K clicks on the OpenTable reservation widget
The question to ask is: would these “conversions” have occurred — or perhaps more accurately what percentage of them would have occurred? — in the absence of a mobile site? This also confirms that click to call is a critical feature of any mobile site and one of the primary ways that consumers are going to “convert” from a smartphone.