Depending on whom you speak to Living Social is either on the ropes or doing fine. (We’ll find out I suppose). Regardless, the company is seeking to further diversify beyond daily deals, as Groupon aggressively has.
Today the Washington, DC-area based company launched online coupons:
As far as I can tell these are mostly if not exclusively coupons to promote e-commerce. In a few instances if you click through to the retailer’s site you see that coupons apply equally online and in stores.
This is a smart move and gives people more reasons to use Living Social. It also provides a strong offering for holiday shopping.
Groupon and Living Social have evolved to varying degrees into broad marketplaces for both online and offline commerce. However Groupon has taken that farther by offering local e-commerce infrastructure, such as POS systems, scheduling and payments.
What do you think of Living Social’s move? Do you think it will be successful? And what is your understanding of Living Social’s current condition and outlook?