GoDaddy on an Acquisition Tear: Five Companies Since February

Godaddy logoGoDaddy CEO Blake Irving is a smart dude. So are the new people around him, busy transforming a formerly sleazy if profitable domain registration and hosting business into a more holistic marketing and services platform for SMBs and beyond.

Today the company announced the acquisition of webhosting and cloud services provider Media Temple. There are various perspectives on the value of the acquisition for GoDaddy. But it’s merely the latest in a string of purchases the company has made since February (and most since August):

  • Ronin (SMB invoicing provider)
  • M.dot (simple SMB mobile website development tool)
  • Locu (local data syndicator)
  • Afternic (domain marketplace)

godaddy

This is a company that has a massive, installed base (millions) of SMBs and is in a very strong position to upsell a range of presence and marketing services to them. Arguably the company is in a stronger position than Web.com, AMEX, Intuit and maybe even some of the traditional SMB sales channels with outside sales.

We will of course have to wait and see whether this potential is realized. Provided that the company is delivering value and good customer service I suspect that we’ll see some impressive SMB numbers over the next 12 months.

Potential future acquisitions for GoDaddy probably include:

  • Loyalty marketing platform
  • Social media and reputation management tools
  • Analytics platform, including location-based/offline analytics

What do you think of the outlook for GoDaddy? Do you agree or disagree with my bullish assessment of the company’s prospects?

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3 Responses to “GoDaddy on an Acquisition Tear: Five Companies Since February”

  1. Street Fight Daily: GoDaddy Continues Buying Spree, Walmart Expands Same-Day Delivery | Street Fight says at

    […] on an Acquisition Tear: Five Companies Since February (Screenwerk) GoDaddy CEO Blake Irving, and the people are around him, are busy transforming a formerly sleazy […]

  2. Dan Olson says at

    Greg – totally agree with you.  Know a number of the people in the GoDaddy product organization and they totally get it. They have a great strategy and are reworking the entire product portfolio to execute against that strategy. I’d be betting on solid to great SMB numbers when they go public or get bought.

  3. Greg Sterling says at

    I’ll be very interested to see what happens. 

  4. GoDaddy Goes Mad for Email Marketing - Email Experience - Website Magazine says at

    […] the last two years GoDaddy has made an abundance of acquisitions in the small and medium sized business (SMB) market including Ronin, a SMB […]

  5. Justin Young says at

    I know this is an old post, but It seems Godaddy is still up to this acquisition tear. Buyin numerous companies since. 

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