GoDaddy CEO Blake Irving is a smart dude. So are the new people around him, busy transforming a formerly sleazy if profitable domain registration and hosting business into a more holistic marketing and services platform for SMBs and beyond.
Today the company announced the acquisition of webhosting and cloud services provider Media Temple. There are various perspectives on the value of the acquisition for GoDaddy. But it’s merely the latest in a string of purchases the company has made since February (and most since August):
- Ronin (SMB invoicing provider)
- M.dot (simple SMB mobile website development tool)
- Locu (local data syndicator)
- Afternic (domain marketplace)
This is a company that has a massive, installed base (millions) of SMBs and is in a very strong position to upsell a range of presence and marketing services to them. Arguably the company is in a stronger position than Web.com, AMEX, Intuit and maybe even some of the traditional SMB sales channels with outside sales.
We will of course have to wait and see whether this potential is realized. Provided that the company is delivering value and good customer service I suspect that we’ll see some impressive SMB numbers over the next 12 months.
Potential future acquisitions for GoDaddy probably include:
- Loyalty marketing platform
- Social media and reputation management tools
- Analytics platform, including location-based/offline analytics
What do you think of the outlook for GoDaddy? Do you agree or disagree with my bullish assessment of the company’s prospects?