You Don’t Know Local Unless You Know about Indoor Location

Place logoI’m usually very self conscious about being self-promotional. But I believe that if you don’t understand indoor location and its emerging implications for not just location-based marketing but all of digital marketing, you’re going to be behind the curve.

The best and most efficient way to get up to speed is to come to the Place Conference on October 8 in SF. You’ll see practical case studies as well as hear market leaders talk about the future and how indoor location may change all of digital marketing and advertising.

It’s going to be a great event and it might just be the most provocative and interesting local or mobile media conference you attend all year.

Check out the agenda and the speaker list.

We’re going to have 5 great exclusive case studies from:

  • PointInside
  • Forest City and Path Intelligence
  • Aisle 411
  • Meridian (Aruba)
  • ByteLight

We’re also going to have an important discussion of consumer privacy and (mobile + indoor) location featuring:

  • Laura Berger, Senior Attorney, Division of Privacy and Identity Protection, Federal Trade Commission
  • Jules Polonetsky, Executive Director & Co-chairman, Future of Privacy Forum

There will also be great panels on:

  • The Consumer Foundations of Place-Based Marketing
  • The State of Indoor Location
  • Why Indoor Location Will Be Bigger than GPS or Maps
  • Digital Analytics for the Real World
  • Using Store Visits and Data for Advanced Retail Intelligence
  • Ad-Tracking to the Point of Sale
  • Indoor Location & Consumer Privacy
  • Microfencing: Targeting In-Aisle Shoppers
  • Reality Check: Assessing the Indoor Opportunity

In addition to those mentioned above, the following are the companies speaking on October 8:

  • Google
  • Twitter
  • Nokia/Here
  • Qualcomm
  • Razorfish
  • Wanderful Media
  • Motorola Solutions
  • Boingo Wireless
  • GISi Indoors
  • RetailNext
  • Primacy
  • Euclid Analytics
  • iInside
  • xAd
  • Placed
  • Nokia Growth Partners
  • Retailigence
  • PlaceIQ
  • LBMA
  • Local Search Association
  • Brick Trends
  • Dick’s Sporting Goods

From the “last mile to the last aisle”: register today.

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  1. The Future of Local Marketing Includes Indoor – check out the Place Summit next week in SF | Local Social Summit says at

    […] For more details check out the Place event site or Greg’s post from last week. […]

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