Learn how the rise of tablets and smartphones have impacted YPs traffic and changed its thinking about its business. A huge percentage of YP’s traffic now comes from mobile devices (tune in tomorrow to find out how much, it will surprise you).
We’ll also be talking about how the local search market is changing and the role that “discovery” and data-driven recommendations are playing, especially on mobile devices.
We’ll be talking about some of the important trends in the search and local search markets and how marketers are responding — or failing to respond, as the case may be.
It should be a lively, interactive discussion between Sanjay Sood and me; we don’t always agree. And of course we’ll be taking your questions.