July US search market share data are out today. The numbers from last month are mostly unchanged. Overall query volume across the five major general search engines was just under 19.4 billion queries.
Using the Google 20% formula that means roughly 3.9 billion searches on the desktop for July carried a local intent. Google has admitted to me this is a “safe” (read: conservative) figure (the 20%).
Google had the lion’s share of query volume in July (as it has now for many years). Its local queries would thus be 2.6 billion approximately, based on the above figures.
Comparing this to a year ago, using the same formula, overall local queries were roughly 3.5 billion. So this month’s local volumes represent significant growth vs. last year.