In honor of Small Business Week, Facebook’s Dan Levy appeared at a panel discussion in New York yesterday and announced that the company had “one million active advertisers (meaning has advertised in the past 28 days).”
This accomplishment was attributed by the company “in large part due to the small businesses growing their businesses online and in their local communities via Facebook.”
Here are some additional local/SMB stats revealed at the event:
- There are more than two billion connections between local businesses and people
- In an average week, there are over 645 million views of, and 13 million comments on, local business Facebook Pages
- Approximately 70% of monthly active users in the U.S. and Canada are connected to a local business on Facebook
Earlier this year Facebook said that there were 16 million local business Pages (globally) on the site. Facebook didn’t reveal what percentage of its million advertisers are SMBs but the clear suggestion is that most of them are. Facebook has also never said what percentage of the 16 million local Pages are in North America vs. Europe and ROW.
What percentage of Facebook advertisers do you think are SMBs? And do you think most of them “technically qualify” as SMBs (under 99 headcount) but are otherwise more savvy or do you think Facebook is really on the path to “cracking the code”?