Comscore released its search market share data today. The relationships among the top engines (Google, Bing, Yahoo) are mostly the same as the previous month. Year over year Yahoo is down, Bing is up and Google is basically flat.
The following chart shows US search query volume data for May:
Out of 20 billion queries overall we can estimate that roughly four billion had a local intent. This is using Google’s 20% “related to location” figure, which was a conservative estimate on its part. If we focus just on Google roughly 2.7 billion queries in the US in May carried a local intent.
I have previously argued that if we look at where conversions take place (90%+ offline) we could then impute a much higher local-intent percentage to PC-based search queries.