ComScore: 4 Billion Local Searches in May

Comscore released its search market share data today. The relationships among the top engines (Google, Bing, Yahoo) are mostly the same as the previous month. Year over year Yahoo is down, Bing is up and Google is basically flat.

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The following chart shows US search query volume data for May:

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Out of 20 billion queries overall we can estimate that roughly four billion had a local intent. This is using Google’s 20% “related to location” figure, which was a conservative estimate on its part. If we focus just on Google roughly 2.7 billion queries in the US in May carried a local intent.

I have previously argued that if we look at where conversions take place (90%+ offline) we could then impute a much higher local-intent percentage to PC-based search queries.

In mobile between 40% and 50% of search queries carry a local intent (using data from Google and Microsoft).

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7 Responses to “ComScore: 4 Billion Local Searches in May”

  1. Matt Marko says at

    Greg you’ve cited previously that the 20% figure is representative of DESKTOP searches (http://searchengineland.com/search-market-share-static-2-2-billion-local-queries-on-google-81143). If that’s the case, four billion local searches for May is indeed quite conservative as that algebra assumes all queries are desktop which of course is not the case. As Mihm has argued (see http://www.davidmihm.com/blog/seo-industry/local-30-percent), 30% is a more realistic assumption.

    Therefore, a better–yet still conservative–estimate would be 6 billion local search queries per month.

  2. Greg Sterling says at

    David Mihm’s number is a combined mobile + desktop calculation. I wasn’t trying to combine the PC and mobile figures. We don’t know the overall query volume for mobile so I’ve held off trying to come to some combined number like that.

  3. Greg Sterling says at

    But yes . . . 20% is low.

  4. Matt Marko says at

    Point taken. Seems worth clarifying the 4 billion number above as a desktop number: “4 Billion Desktop Mobile Searches in May”. Your data gets cited a lot Greg and I hate to see it misused!

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    […] 4 Billion Local Searches in May (Screenwerk) Greg Sterling: Out of 20 billion queries overall we can estimate that roughly four billion had a […]

  6. Greg Sterling says at

    Ok. I’ll throw “PC” into the headline

  7. Peniel Cronin says at

    Greg
    You’ve said before that apps could be billions more in local searches. Any numbers / research on that? Thx.

  8. Greg Sterling says at

    We have visibility on time spent and number of users who go to apps for local search, but not query volume. So right now no apples to apples comparisons

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