The list of software and marketing solutions being offered to small businesses continues to diversify and expand. Many of the tools and services are increasingly sophisticated or bring sophistication that would otherwise be inaccessible to the SMB market.
But here’s a novel idea: somebody needs to deliver a solution to the following very analog problems:
- SMBs often don’t answer the phone
- When messages are left they often don’t return phone calls
I’m in the market for a number of SMB-related services right now (landscape architect, pest control/window replacement). In a couple of these cases these are potentially thousands of dollars in new business waiting to find a vendor. I’ve left messages and send emails to multiple businesses and in only one case did I get a return phone call. Zero email responses.
It’s totally astounding.
Someone who can offer a service that does a better job of acknowledging consumer inquiries on behalf of the SMB and then helping the businesses follow up in a timely way would be a dramatic improvement over what exists today in many instances: silence/non-response.
I’m sure there are such services already out there but it’s astonishing to me that so many SMBs are so bad at the basics.