This morning Yahoo rolled out a new search UI. CEO Marissa Mayer was in charge of the Google homepage and search UI for years. Results are new easier to read and less “compressed.” The page overall feels “lighter.”
Yahoo has also moved search results higher up on the page. And the page is faster to load.
Navigational tabs that used to reside under the search bar (e.g., images, video, shopping) have been moved above the search bar and are now simple links. This is a new design for a more consistent Yahoo-wide navigation across its various properties.
For a quick comparison of the various search UIs, here are the three major SERPs for “sushi San Francisco” (click images to enlarge):
Yahoo and Bing of course use the same index. But Yahoo’s page now looks cleaner and less cluttered in my view. Indeed, the new Yahoo search represents a meaningful improvement over the previous UI. But will it solidify and grow Yahoo search usage? Would it prompt you to start using Yahoo again?
I believe that ongoing useability improvements could help Yahoo regain some share in the US, which it has largely lost to partner Bing.