Online local shopping platform Wanderful Media announced $9 million in additional funding today, from existing backers. The total raised to date is $36 million. The company is backed by a consortium of newspaper publishers and media companies.
Wanderful’s objective is to reinvent the newspaper circular as a digital shopping discovery experience in an effort to drive online (and mobile) consumers into stores. E-commerce isn’t on the menu at this point.
Wanderful’s consumer-facing site is Find&Save. Mobile apps are due this summer.
Among the features of the forthcoming mobile apps is the ability to take a picture of a product in the print circular with your smartphone and automatically add it to your wish list in the app. There will also be geofenced notifications, so when you approach a store with an on-sale product on your list you’ll get an alert.
The company also has high-hopes for shopping via tablet, which would more closely resemble the print “discovery” or browse experience of the newspaper product.
The data are from newspapers, via ShopLocal (Gannett is a Wanderful backer). However there are other third party data providers — Goodzer among them.
For more information about the company’s strategy and product plans, see my earlier discussion of the relaunch of Find&Save.