A company called WebpageFX, which tracks “over 1,000 profiles in Google Analytics” has put together regional and demographic data about search engine usage in the US. The company says it has “search data for over 35,000,000 queries in 2012.” From this corpus it submits that “Google owns nearly 81% of the US search engine market.”
In the three graphics below the darker areas indicate heavier usage:
Other “fun facts” (verbatim from WebpageFX):
Bing: North Dakota tops the list of states with the highest Bing market share at 14.68%. Wyoming, Delaware, Iowa and New Mexico follow as the states that have the highest Bing usage. California has the lowest Bing market share with 5.28%.
States that favor Bing also appear to lean towards the right of the political spectrum.
Yahoo: Arkansas boasts the highest Yahoo! usage at 11.69%, closely followed by West Virgina, Oklahoma and Ohio. Those four states are the hubs of the two pockets where Yahoo! is most popular. Washington, home to Bing, has the lowest market share of Yahoo! at just 4.16%.
Yahoo!’s 0.714 correlation with obesity rate was by far the highest correlation out of all the data . . . There’s also a high correlation with very religious states. Yahoo! usage is lower in areas with more Starbucks and college graduates. There’s also a negative correlation with personal income.
Google: Google’s stronghold [ ] is the west coast with states like Oregon, California, Washington and Arizona all having a market share of well over 80% for Google. Massachusetts, New York and District of Columbia all hover around 85% Google. Delaware easily has the lowest Google market share with 69.49%. West Virginia, Indiana, North Dakota and Ohio all follow ranging from 73-74%.
Google usage correlates positively with Starbucks per capita, larger households, Facebook usage and college grads.