Amazon Trying to Push Me to Kindle Fire

Over the course of the weekend I conducted a bunch of searches on Amazon for the Nexus 7 and iPad Mini. I was checking the range of prices and options available. I have considerable Amazon credit and was thinking about getting another tablet.

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I didn’t wind up buying one. I decided that was too “decadent.”

From time to time I get emails from Amazon based on my search history and what’s on my Wish List. This morning I got an email promoting Kindle Fire. However I don’t have Kindle Fire on my Wish List and I haven’t been looking at or searching for Kindle Fire on Amazon.

Kindle Fire is an inferior tablet to iPad Mini and the Nexus 7. But it’s interesting that Amazon saw my tablet-related searches and, in this case, is trying to sell me its product rather than what I was looking at.

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2 Responses to “Amazon Trying to Push Me to Kindle Fire”

  1. Larrin Devereaux says at

    Oftentimes, superior marketing will beat superior products not marketed effectively.  At least long enough for the inferior product to make a profit and improve in the next version.  In the words of Bill Clinton has he been a CMO, “It’s the Marketing Stupid”. 

  2. Greg Sterling says at

    Yes, however in this case  . . . it won’t

  3. Amazon Trying to Push Me to Kindle Fire | Directory Net says at

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