These are businesses in my area and in several cases I think I followed or Liked them. I rated a few of them and more showed up.
This list only appeared when I expanded the new feed tabs in the right column. It didn’t show up initially when I went to the Facebook home page. However this will be a very quick way for Facebook to build up a pretty significant library of local business ratings.
Users can also rate businesses via Facebook Nearby.
What do you think about this? Do you believe that by showing local businesses to users on the homescreen that Facebook can build up enough local ratings to make Nearby a rival to Yelp?