Yelp reported Q4 and full-year earnings this afternoon. The company’s revenues were up but there was also a larger-than-expected loss. Revenue in Q4 was $41.2 million (on the year it was $137.6 million). The Q4 loss was $5.3 million.
Top-line growth has been solid for Yelp, with most of its revenue coming from local advertisers.
The company claimed almost 40,000 active local business accounts, up from just under 24,000 a year ago.
Yelp said that it now (as of January) has 100 million monthly uniques around the world. It also touted its mobile numbers heavily:
- Its app is used on 9.2 million devices (as opposed to by 9.2 million users)
- The majority (61%) of photos on the site now come via mobile
- Almost half (46%) of search volume comes from mobile
Along with the earnings release Yelp published an infographic with a range of metrics and data on it, much of it about Yelp’s audience and their spending and behavior patterns. Yelp also projected that it could potentially influence as much as $10 billion in local spending on a global basis. Here’s the claim:
What do you think of the claim and of Yelp’s financial performance more generally?