Yelp Says It Could Influence $10 Billion in Offline Spending

yelp iconYelp reported Q4 and full-year earnings this afternoon. The company’s revenues were up but there was also a larger-than-expected loss. Revenue in Q4 was $41.2 million (on the year it was $137.6 million). The Q4 loss was $5.3 million.

Top-line growth has been solid for Yelp, with most of its revenue coming from local advertisers.

Yelp Revenues

The company claimed almost 40,000 active local business accounts, up from just under 24,000 a year ago.

Local Biz Accounts Yelp

Yelp said that it now (as of January) has 100 million monthly uniques around the world. It also touted its mobile numbers heavily:

  • Its app is used on 9.2 million devices (as opposed to by 9.2 million users)
  • The majority (61%) of photos on the site now come via mobile
  • Almost half (46%) of search volume comes from mobile

Along with the earnings release Yelp published an infographic with a range of metrics and data on it, much of it about Yelp’s audience and their spending and behavior patterns. Yelp also projected that it could potentially influence as much as $10 billion in local spending on a global basis. Here’s the claim:

Yelp $10 billion

What do you think of the claim and of Yelp’s financial performance more generally?

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