The Wall Street Journal recently sponsored a survey of 835 small business CEOs. The firms surveyed had at least $1 million but no more than $20 million in annual revenues. There was no discussion of headcount. The SMBs surveyed were from a range of industries.
LinkedIn was the favorite social media site among these respondents. The companion article is mostly about how Twitter hasn’t caught on among small businesses.
Source: WSJ/Vistage International, 835 small business (1/13)
The survey doesn’t seem to explore WHY these businesses found LinkedIn the most useful or valuable social media site.
What’s curious to me is that there are very few consumers who look to LinkedIn as a source for business information. However if a majority of these SMBs are B2B oriented (this was not a random sample of SMBs) these results would make more sense.
A Manta SMB survey published in September of last year also found that LinkedIn was highly ranked and second only to Facebook as the social site perceived to be driving the most business:
Which online/social channels are driving the most business for you? (top three requested)
- My company web site — 24%
- Facebook — 19%
- LinkedIn — 12%
- Google+ — 10%
- Manta — 9%
- Twitter — 5%
- Pinterest — 1%
- Groupon — <1%
- My company mobile site/app — 2%
- Other online/mobile channel — 8%
What do you think? Do you think there’s a major disconnect between these businesses focused on LinkedIn and their customers? Or do you think these businesses are actually getting value from LinkedIn?