Facebook announced Q4 2012 and full-year revenues today, which beat expectations. Quarterly revenues were $1.56 billion and full-year revenues were $5.09 billion. Ad revenues were $1.33 billion. Mobile was 23% of Q4 ad revenue or just over $300 million.
I’ll have more later but here’s a quick overview of some of the local/offline/SMB highlights:
Local business Pages that advertise on Facebook nearly doubled since the beginning of 2012 . . . Almost 500,000 Pages have used Promoted Posts. About 30% of those are new advertisers to Facebook and more than 70% have become repeat customers.
Essentially then Facebook is saying it has 500K SMB advertisers.
COO Sheryl Sandberg said that 65% of Facebook’s advertisers are now using ads in news feed (PC and mobile), which was up from 50% at the end of Q3.
Offline sales: Facebook is working with Datalogix. Apparently that “has shown that ads in news feed also drive more than 8x the incremental offline sales than ads on the right hand side.”
There will be more when the earnings call transcript becomes available.
February 1st, 2013 at 8:05 am
[...] Facebook said on its earnings call this week that “Local business Pages that advertise on Facebook nearly doubled since the beginning of 2012 . . . Almost 500,000 Pages have used Promoted Posts.” Yet Facebook also faces many familiar challenges as it pursues its SMB strategy, illustrated by the WSJ’s recent survey. [...]
February 11th, 2013 at 2:55 pm
[...] Facebook: Local Advertisers ‘Nearly Doubled’ Since Early 2012 (Screenwerk, 30 januari 2013) [...]