Google has redesigned its local search results for the iPad. In my view this indicates the increasing importance of tablets in the overall device landscape. Indeed Mary Meeker’s recent slide presentation (based on third party data) predicts that tablet ownership will overtake PC ownership late next year.
That’s probably a bit aggressive. But it’s safe to say that there will be over 100 million tablets in the US market by the middle of next year.
The new Google iPad experience for local features a “carousel” approach and horizontal scrolling between listings. The clicks are much reduced and there’s a lot more information accessible immediately on the SERP.
Here’s what it looks like in portrait and landscape modes:
What do you think about it? We can debate whether tablets should be considered “mobile devices,” but how do you believe Google is doing in “mobile” search generally?