Yes, I’m six days late with this . . . Last week legal and medical directory site Avvo sold its medical business to HealthTap. Avvo, which started as a legal directory and lawyer ratings site in 2007, expanded its focus in 2010 to encompass health and medical content in a bid for broader appeal and more consumer-usage frequency.
Coinciding with the recent launch of the company’s legal marketing and CRM products, Avvo Ignite, it decided to return to its roots and focus exclusively on attorneys. Avvo told me last week that lawyer-member response to its new marketing and CRM products had been “greater than expected.”
Avvo declined to disclose terms of the deal.
The reason I decided to write about this now is because of the earlier post about how consumers find lawyers. While Avvo wasn’t one of the survey choices, the responses indicate limited consumer awareness of sites like Avvo.
But now that Avvo has developed a legal marketing product with “legs” consumer usage of the site is somewhat less important.