Leading SMB mobile website provider DudaMobile has added advertising to its services. Many of DudaMobile’s basic services are free; so this represents a new revenue stream for the company. It also moves the company out of the “commodity website” business.
In addition it addresses the “now what” problem for SMBs: once you’ve got a mobile site how do you get people there?
Mobile SEO (in Google results) is a bigger challenge than conventional SEO arguably. (There’s another version of “mobile SEO” which is about data syndication to third party sites/apps.) Mobile paid-search gives a business more control over its appearance in mobile search results.
To be seen in those results, however, the mobile site must be one of the top two (or three) links to get any visibility and clicks/calls. It’s nearly impossible for most SMBs to manage a mobile search campaign to achieve the top two results because of a lack of sophistication about ad creative and bidding.
What’s different about the DudaMobile service (in contrast to their website product) is that it’s not self-service. It’s professionally managed: “an assigned account executive provides all set-up, monitors your mobile search advertising campaigns and optimizes regularly to maximize results.”
It comes with call tracking and recording as well. Here’s the pricing:
In addition to the recommended budget, there’s also a monthly management fee that starts at $99 for the Basic package and goes up to $199 per month for Premier.
The new DudaMobile service now goes head-to-head with AppStack, which offers free sites for the purpose of creating mobile search campaigns, which are also managed on behalf of the SMB.
I’m curious to hear what you think about SMB interest in mobile search advertising (there’s conflicting data) and whether anyone has had experience with AppStack’s program.