Over at SEL I wrote about some new data from ad network Chitika regarding local search volumes for the three major search engines. The company looked at millions of PC and mobile search queries during the final week of September. (See update below for correction.)
What Chitika found was that 43% of Google’s local search (PC + mobile) volume carried a local intent. The number was 25% for Bing and Yahoo.
What’s perhaps more interesting is that local search coming from mobile devices brings the overall local percentage way up for Google. But the mobile percentages are much smaller for Yahoo and Bing. This can be explained by the fact that Yahoo and Bing have very limited mobile search query volumes overall.
In 2011 Google said that 40 percent of mobile search traffic has a local intent. However last week at a GetListed LocalU event a Google speaker said that now 50 percent of mobile search is local.
Update: Chitika contacted me today and said their methodology for calculating the figures above was flawed. They issued a correction that dramatically reduces the percentage of local searches coming from mobile devices. It also reduces the overall percentage of local searches on Google in particular
Below are the corrected charts: