Local Corporation is introducing a comprehensive SMB digital marketing package called “Launch by Local.” Its two hallmarks are breadth and reasonable cost. It seeks to be comprehensive, while monthly pricing is $249 — much less than what ReachLocal (and others) charge for comparable services.
The ad copy on the site takes aim at rivals, arguing that SMBs “could spend over $1,000 elsewhere.” It then offers a feature by feature pricing comparison with other vendors:
There is a cheaper program (“Ignite”) for those who want something more basic.
Local has always sold marketing services to SMBs but this new program represents a renewed push into that segment. One question here, obviously, is fulfillment. Will Local be able to deliver on the promise of all these services for this price? It will also be interesting to see whether Local can gain enough visibility for this product in the SMB world to put any pricing pressure on rivals.
It appears that Local is relying on in-bound sales inquiries. My guess is that there are also some outbound telephone sales involved as well. But the company doesn’t have a significant telephone channel or feet on the street to push this to SMBs.
Launch by Local caters to the “one stop shop” desire of most SMBs but do you think it can gain meaningful sales traction?