Who Are the Apple Maps Data Providers? Here They Are . . .

Geo-maven Marc Prioleau pointed me to a copyright page earlier today that appears to reveal the identities of some or all the data partners Apple is using for its new Maps product. Here they are in the order they appear on the page:

  • TomTom
  • Acxiom
  • CoreLogic
  • DigitalGlobe
  • DMTI
  • Getchee
  • Intermap
  • LeadDog
  • Localeze
  • MapData Sciences Pty Ltd.
  • MDA Information Systems, Inc
  • Urban Mapping
  • Waze
  • Yelp

I may not have captured them all.

The crowd-sourced traffic would appear to be coming from Waze, at least partially. Yelp is providing the reviews but perhaps not the listings data, which are coming from Acxiom, Localeze and TomTom.

Some of the companies are specific to non-US markets. It’s also interesting to see that Apple has integrated Urban Mapping neighborhood data in there, suggesting that if one searches on neighborhood terms (even informal terms or names) the map will return results. Google was a licensee at one time of this database (I believe); I don’t know if that’s still the case.

What do all of you think of this list and are you aware of other data providers being used but not present here?

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5 Responses to “Who Are the Apple Maps Data Providers? Here They Are . . .”

  1. Apple Gets Into Local Search With New Maps App says at

    [...] be a major international data provider for the new Apple Maps, as well as Acxiom, Localeze and Waze among others. Related EntriesGoogle Introduces Offline Maps For Mobile, Claims A Billion Users Globally For [...]

  2. Local SEO Blocking and Tackling for Sir & Apple Maps | Understanding Google Places & Local Search says at

    [...] today, the shape of Apple’s local search strategy started to become clearer. Greg Sterling pointed out this list of Apple’s copyright attribution for their mapping product. From the list it is [...]

  3. Apple Gets Into Local Search With New Maps App | Top SEO News says at

    [...] TomTom appears to be a major international data provider for the new Apple Maps, as well as Acxiom, Localeze and Waze among others. [...]

  4. Brian May says at

    Greg,

    View source on the URL of map sources and you will see more sources there. The page is not displaying the full list for some reason.

    My hunch is Apple will lean heavily on TomTom’s data (i.e. TeleAtlas) for a couple years. Then they may do what Google did – dump TeleAtlas and create their own data sets for the US and major metros around the world, but still use TeleAtlas and others selectively like Google still does. It wasn’t that long ago that Google was using Navteq, then TeleAtlas and they dumped TeleAtlas in Oct 2009.

    I am a huge OpenStreetMap fan myself, and it would be really cool if Apple moved towards using OpenStreetMap as the main data source and helped pump resources into the effort. If anyone has the resources to give OSM a major boost, Apple sure does.

    Will be interesting to see how they leverage parcel data from CoreLogic.

    The whole mapping data source issue for consumer mapping is fairly involved and a blog called Exploring Local dives pretty deep into all of the issues.

  5. Apple Joins Search: Announces Maps - foundationseo.com says at

    [...] http://www.screenwerk.com/2012/06/11/who-are-the-apple-maps-data-providers-here-they-are/ Filed Under: Uncategorized [...]

  6. Painters says at

    Thanks for this info Greg. Great undercover work!

  7. Local SEO Blocking and Tackling for Siri & Apple Maps | iGo Mobile Marketing says at

    [...] today, the shape of Apple’s local search strategy started to become clearer. Greg Sterling pointed out this list of Apple’s copyright attribution for their mapping product. From the list it is [...]

  8. Liz Brock says at

    Big news and great work on asking this question – have you got any idea how local businesses will manage their data or will they need to manage it through the data providers? 

  9. Apple Maps Could Launch With More Business Listings Than Google says at

    [...] business listings around the world via its various data partnerships. As our Greg Sterling has pointed out on his own blog, Apple’s primary local business data providers appear to be Localeze, Acxiom [...]

  10. Apple Maps Could Launch With More Business Listings Than Google | Top SEO News says at

    [...] business listings around the world via its various data partnerships. As our Greg Sterling has pointed out on his own blog, Apple’s primary local business data providers appear to be Localeze, Acxiom and [...]

  11. Apple Maps Could Launch With More Business Listings Than Google | Social Media & Internet Marketing News for Business | Marketaire says at

    [...] business listings around the world via its various data partnerships. As our Greg Sterling has pointed out on his own blog, Apple’s primary local business data providers appear to be Localeze, Acxiom and [...]

  12. Michael Logan says at

    After digging around some more, I found that MapData Sciences Pty Ltd is an authorized NAVTEQ(NOKIA) Maps distributor. I’m wondering if NAVTEQ’s map data is being relayed to Apple in the background through this partnership.

    http://www.mapds.com.au/Products/DigitalMappingDatafromNavteq/tabid/187/Default.aspx

  13. Greg Sterling says at

    Michael: Interesting. Nokia would probably not be happy about that.

  14. Is Apple Prepared to Deal with the Horrors of Local Data Quality? says at

    [...] is relying on a number of partners, most notably TomTom (TeleAtlas) and Localeze for local POI and business listings data. However [...]

  15. Understanding Apple Maps and Local Search - Local Marketing Blog by Where 2 Get It says at

    [...] Greg Sterling discovered a list of the companies Apple is working with to populate Maps with local information – most importantly, local businesses. For local businesses and brands, this list represents the key to being well represented in Apple Maps. Core local data providers include – [...]

  16. Start Getting Your Business Ready Now For Apple Maps, Google+ Local says at

    [...] Sterling, who has been following this story closely, has pointed out that while Yelp is providing its more than 27 million local reviews to Maps, it likely isn’t [...]

  17. Getting Your Dealership Ready For Apple Maps says at

    [...] [...]

  18. Start Getting Your Business Ready Now For Apple Maps, Google+ Local | Xura says at

    [...] Sterling, who has been following this story closely, has pointed out that while Yelp is providing its more than 27 million local reviews to Maps, it likely isn’t [...]

  19. Apple’s Maps May Need to Replace TomTom in a Hurry says at

    [...] referring to TomTom as the primary data provider for iOS 6 maps. There are a lot of companies on the copyright page but the general sense is that TomTom is providing much of the local POI [...]

  20. POIs bei Apples neuen Karten hinzufügen | FARBSCHMELZ says at

    [...] Die Karteninformationen bei Apple basieren sowohl auf Firmenakquisitionen in der Vergangenheit als auch auf lizensierten Daten von anderen Herstellern. Eine (nicht komplette) Übersicht bietet z. B. Greg Sterling: [...]

  21. Tipp: Firmeneintrag auf der Apple Maps/Karte | SoMeCo says at

    [...] ist es noch nicht genau bekannt wie Apple die Daten sammelt und in die Maps einarbeitet. Gemäss Screenwerk.com bezieht Apple seine Geo-Map Daten von diesen [...]

  22. TopHatRank | Optimizing Local SEO for the New Apple Maps - TopHatRank says at

    […] This could be true. Maybe Apple doesn’t know what they are getting into. On the other hand, maybe Apple Maps will blow everyone out of the water! One way to judge the quality of data being served is the data sources. Here is a list of what seems to be the providers for Apple’s Maps data, according to Greg Sterling: […]

  23. Understanding Apple Maps and Local Search | | says at

    […] Greg Sterling discovered a list of the companies Apple is working with to populate Maps with local information – most importantly, local businesses. For local businesses and brands, this list represents the key to being well represented in Apple Maps. Core local data providers include – […]

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