Breadcrumb will continue to serve new and existing clients and we look forward to offering their product to our existing merchant partners. Also, for Groupon merchant partners that use Breadcrumb’s point of sale system, we’ll be able to significantly improve the process of redeeming a Groupon.
This will allow all Breadcrumb’s customers to integrate with Groupon, Groupon Now and Rewards and close the loop on POS redemption. There will also be visibility on customer spending patterns that Groupon currently doesn’t have. Indeed there’s lots of data that Breadcrumb can feed to Groupon.
It’s a very interesting acquisition and one that suggests other such “operational” and “infrastructure” acquisitions and services in the future for the company. If Demandforce hadn’t already been acquired by Intuit it would have been a likely Groupon target.