Register for Free Lo-Mo Webinar

Monica Ho of xAd and I will be presenting data and case study information on the role and importance of localization in mobile advertising  in a free webinar tomorrow.

Some of the material I’ll be presenting — including a real-world performance comparison of five mobile ad networks — is drawn from a recent report I wrote entitled, Finding the “L” Spot: The Importance of Localization to Mobile Ad Performance.

Those who attend receive a copy of the report. In addition to the data and case studies, Monica Ho will be discussing best practices for mobile advertising.

Marketers need to think very differently about mobile advertising, mobile ad creative, landing pages and conversion tracking. Simply porting PC campaigns to mobile won’t work.

Learn more tomorrow; register today.

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