I’ve written several times about Yext PowerListings and its real-time data update capability. Universal Business Listing had been trying to develop a competing product that would allow real-time updates to major directories and search engines. Indeed, UBL had been talking about this for several years, before Yext PowerListings showed up.
The two were competitive. But now they’ve decided to join forces and are “strategic partners.”
Both decided that the other’s assets were complementary and that a relationship made sense. So today they’ve announced a deal that enables UBL services buyers to gain access to the Yext PowerListings distribution network and real-time updates.
The Yext offering is included in “UBL Express,” which is a new product at $599 per year. By comparison the Yext product was $499 per year. The UBL Express offering is much more complete.
Yext CEO Howard Lerman told me that Yext PowerListings now has 43,000 locations and is experiencing great growth. I wonder about how the deal with UBL will impact PowerListings in the future. Howard appears confident that it won’t cannibalize Yext’s product and growth potential.
The word “express,” which is often associated with simplification (e.g., “AdWords Express”), here is designed to convey speed in reference to the real-time update capability of Yext PowerListings.
Yext on its own didn’t offer Google Places, which was the major hole in the PowerListings product. However UBL offers Google Places claiming.
Local marketers will want to take a hard look at this product because it now appears to be comprehensive. It’s not clear however that SMBs themselves will understand the value of “Express” vs. “Premium” for example.
I’m interested in your thoughts and whether this new combined package seems compelling to you.