Talk about karma: This is the story of a naive/agressive/angry New York dentist and her diabolical plan to control patient reviews — that is now backfiring in a big way. TechDirt and CNET have some good coverage.
Her name is Stacy Makhnevich and she is now being punished on Yelp for getting patients to sign an agreement (which is illegal) that turns over copyright on their reviews to her — so that she can subsequently demand publishers remove them on some dubious copyright infringement theory.
This woman has now damaged her reputation, well beyond anything that might have occurred with a couple of negative reviews. All the negative press coverage will reach TV in NY and the backlash on Yelp itself will spill over to other sites.
This scorched Earth approach that she took could wind up destroying her practice and literally costing her hundreds of thousands of dollars in lost revenue and potential legal fees.