There are many buttons that publishers have implemented on their sites. However none quite like the new “save to Foursquare” botton. I’ve written up the announcement on Search Engine Land. There are a number of travel and food sites that have already implemented it. Here’s an example from Eater.com (lower right below):
If you click the button it asks you to disambiguate location:
Then when I save it it shows up in my To-Do List on Foursquare, which I’ll mostly access on my smartphone:
The now shuttered Bizzy had its innovative “Try List,” which would send users mobile notifications if they were near a place on the list. This is the same but extended to online sites. Save to Foursquare will enable publishers and business owners to reach users offline with geofenced alerts, as well as capture online-to-offline analytics.
A newspaper for example will be able to see how influential a particular review was by tracking the “save-to-check-in ratio.” This is a more powerful version of impressions-to-clicks because it involves actual real-world behavior at or near the point of sale. The push notifications dimension of this is also very powerful for obvious reasons.
One could imagine these buttons showing up in ads as well. It also become an important marketing and CRM tool for SMBs as well (for their blogs/sites and maybe event Facebook pages if that’s permitted).
This is also part of a much larger development which I’ve called “real-world analytics,” using mobile as a bridge between online and offline. This was one of the big missing pieces several years ago that obscured how influential the Internet was on offline behavior.
Tools like “save to Foursquare” and a growing body of others are now making that relationship much more transparent.