Two recent surveys by Nielsen and Retrevo offer a strong directional indication of potential holiday gadget sales. Retrevo asked about Black Friday shopping and holiday wish lists. Nielsen asked about six-month buying intentions.
Below is the collection of gadgets that people expressed interest in according to the Retrevo survey.
The Kindle Fire, which last week received mixed-to-mediocre reviews, is second on this list. And it “edged out the iPad” among male survey respondents according to Retrevo.
Nielsen asked about which devices kids wanted to buy (or beg for) in the next six months. The first graphic below reflects the responses of those in the 6-12 year age group. The second graphic reflects the answers of those over 13.
The younger kids were more interested in Apple products vs. the older kids who had a more diversified list. The iPad topped both lists however (as it did last year).
December 9th, 2011 at 1:43 pm
[...] There are already about 50 million tablets in the market, not counting “eReaders.” After the holiday dust has settled we’ll probably find that millions more were given as gifts — tablets are at the top of holiday “wish lists.” [...]
January 23rd, 2012 at 2:42 pm
[...] a big holiday season the percentage of people owning eReaders and tablets has nearly doubled — from about 10 [...]