YPG Launches ‘ShopWise’ iPhone App

Yellow Pages Group in Canada has released a new app for iPhone: ShopWise. ShopWise combines deals and location:

ShopWise allows Canadians to find deals in a variety of ways. They can search nearby deals by product category, by entering a specific product name or brand, and with the help of a Nearby section which lists all available deals around a given location. To ease the search process, the application offers the possibility of sorting deals by popularity, date of expiration or novelty.

What’s interesting here to me is that YPG is rolling out another specialized app beyond its traditional directory. This is the fourth app for YPG, which has previously reported that mobile accounts for 30% of all its search volume.

European Directories has also been doing this but more aggressively, with some apps branded YP and others not carrying the YP brand at all. On the other end is AT&T, which has decided to promote its single YP app/brand as opposed to a vertical strategy.

Leave a Reply