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November 10
2011

Posted in
Local Search
Mobile

The SoLoMo ‘Mandala’

man·da·la /ˈmandələ/ 

  1. A geometric figure representing the universe in Hindu and Buddhist symbolism.
  2. Such a symbol in a dream, representing the dreamer’s search for completeness.

BTW: Mary Meeker did not coin the term “SoLoMo.”

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4 Responses to “The SoLoMo ‘Mandala’”

  1. Matt says at
    November 10th, 2011 at 2:07 pm

    Who did coin the term?

  2. Greg Sterling says at
    November 10th, 2011 at 2:28 pm

    The term or variations on the term were being used before her 2/11 talk at Google’s ThinkMobile event, where she presented it in here slides.

  3. mike says at
    November 10th, 2011 at 4:02 pm

    Meeker credited John Doerr during that presentation, and he’s often been cited as the source. But I doubt he came up with it either. 

  4. Greg says at
    November 10th, 2011 at 4:44 pm

    The acronym suggests itself.

  5. Local Social Summit 2011 – Day 1 Insights: Social Media, SMBs and the “Now what?” Problem (#LSS11) | Local Social Summit says at
    November 18th, 2011 at 11:59 am

    [...] For the 3rd year in a row Local Social Summit (LSS) explored the cutting edges of the intersection of local and social media. This is place where people both consumers, businesses and community collide. Where the use of smart phones and tablets has created the SoLoMo ‘Mandala’… [...]

  6. Do you live in a Social Local Mobile world? | Messages and Means says at
    July 2nd, 2012 at 7:13 am

    [...] have been a longtime believer in Social – Local – Mobile – SoLoMo — and have experienced it on rare occasion, but no critical mass of adopters have made it [...]

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