They’ve just opened up Google+ Pages for everyone. Here’s a quick tour of the Local screens, which appear to be pre-populated with Google Places data (without any official linkage to Places that I can see yet). It’s a very simple four or five step process.
I couldn’t go farther than this because I’m not authorized to create a page on behalf of this business. But I’d be curious to hear more from those who are.
What do you think will happen with Local+ Pages? Will they be adopted — by retailers, franchises, SMBs? How might they be best integrated with Google Places (I’m sure Google has already thought that through).