There were two mobile search numbers attributed to Google making the rounds in conference presentations: 33% of mobile search queries are local and 40% are local. Officially today the number becomes 40%. This is according to a new blog post from Google.
Google’s US local query desktop volume is at least 2.23 billion monthly (20% of the total). Google’s total US mobile query volume is probably between 1.9 and 2.5 billion per month. This is based on a variety of data sources, including Google itself and some calculations that Dan Miller and I performed a couple of months ago.
Using those calculations and the 40% figure above, Google’s local-mobile monthly query volume is likely between 760 million and 1 billion on the high end. If I’m right Google is already seeing a massive amount of local query volume on mobile devices. Indeed, Google said yesterday at the LocalNav conference that it’s seeing “millions of calls” each week from its Click to Call ads.
Microsoft previously said that 53% of mobile search queries are local. Marketers large and small need to take mobile devices very seriously — today.