CityGrid Ups Ante with Free Infogroup Listings

Here’s today’s announcement about the new relationship between CityGrid and Infogroup:

Under the agreement, CityGrid will bundle Infogroup’s core business data together with its own enhanced places content and a growing list of third-party premium content, including social media details, product and service menus, deals and offers, reservation and booking widgets, videos, images and more. All of this will be paired with CityGrid’s built-in advertiser base and delivered via the new overhauled API suite. By combining data, content and advertising, the CityGrid developer platform gives developers a comprehensive local dataset and monetization platform in one product.

In other words, CityGrid is now making Infogroup’s human-verified data available for free to developers and publishers along with advertising and reviews and other enhanced content.

My first question to CityGrid CEO Jay Herratti was, “Didn’t you already do this, what’s new?” Yes, CityGrid was offering its full database of local business listings through its API. However CityGrid believes that Infogroup has the most accurate data in the market and wanted to cement a longer term relationship with the company.

CityGrid also believes that data quality, combined with its other content (ads, reviews, etc.) will help it better compete against the myriad “Local Data 2.0″ providers in the market.

What is Infogroup getting exactly? They’re using CityGrid as a channel to reach new markets that they would otherwise not be able to reach because their product is too expensive. Infogroup is going to be compensated as developers and publishers adopt the data but Herratti wouldn’t talk specifically about the formula and rejected my characterization of it as a “revenue share.”

CityGrid is encouraging developers to use the data as part of the TechCrunch Disrupt “hackathon” next week. I won’t be there, however, I’ll be at SMX East next week.

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