Google+ to Get SMB Pages Too

Just as Facebook has Profiles and Pages apparently Google+ will have “Pages” for entities. Some are already making them. But according to Mike Blumenthal, Google’s head of Commerce & Local Jeff Huber says that Google+ SMB-centric Business Profiles are coming.

Huber comments on Mikes Blog:

Re:tweeting — with the recent Google+ ‘field trial’ (which is going very well) and impending launch, I expect my primary voice will be there (aka http://plus.google.com/; me on Google+: http://profiles.google.com/jhuber). Let me know anyone here that wants an invite to the G+ field trial.

And pre-emptively answering a question — yes, we will have (smb) business profile pages on Google+. I can’t announce a launch date yet, but we want to make them *great*, and we’re coding as fast as we can.

(Emphasis mine.)

As an aside, the comment about Twitter is interesting — that Huber’s going to use Google+ primarily instead of Twitter. Some have speculated that Twitter is more vulnerable to substitution by Google+ than Facebook. We’ll see.

On the original point of the forthcoming Business Pages: as Mike says this is a great deal to ask of SMBs. I agree; It adds yet another thing for them (or their marketing surrogates) to do. However it does give Google a “social media” product for SMBs that the company currently doesn’t have.

Places are not really social, despite Google’s efforts to make them so at the margins. But many SMBs are already invested in Places so the question would be how to combine or cross reference.

Facebook is trying to merge Pages and Places for SMBs by getting them to claim Places. This is a long, tough slog without local sales channels doing the heavy lifting on the SMB’s behalf. Google will need to be very thoughtful about the crossover or interaction between +Pages and Places.

On a related note, the Android Google+ app has a check-in feature that allows users to to publicly check in or show only selected groups of people your check-ins. Currently Google users can also check in through Place Pages or the Places app and with Latitude.

Will Google merge or integrate some of these things or allow them to co-exist? It’s unclear. But having too many entry points for SMBs would be a problem. They want more simplicity not more stuff to do.

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12 Responses to “Google+ to Get SMB Pages Too”

  1. David Mihm says at

    Agree 100% with everything you said, Greg.  We’ve all lamented the fragmentation of Local in general for years.  But the fragmentation within Google is becoming pretty astonishing.  

    Google Apps
    Google Place Page
    Google Offers
    Google Plus
    Adwords / Boost
    Analytics
    Voice

    Those are probably the essential set of products for most SMB’s going forward…it’s going to take a Herculean effort for Huber and others to get them all within one interface…not enviable.

  2. Greg says at

    It’s going to be you and Mike and all the other local SEOs who bear the burden of dealing with all this. Most SMBs are just not going to. 

  3. Google+ “Pages” Coming For Businesses says at

    […] and obvious, especially as Google+ rolls out and continues to gain users. However,  the specific challenges of getting small businesses involved in Google+ are great, as well as managing the relationship between Places and Google+ […]

  4. » Google+ “Pages” Coming For Businesses Ciscogurl, Inc. says at

    […] are almost self-evident, especially as Google+ continues to gain users. However,  the specific challenges of getting small businesses involved in Google+ are great, as well as managing the relationship between Places and Google+ […]

  5. Google+ “Pages” Coming For Businesses - Technews says at

    […] are almost self-evident, especially as Google+ continues to gain users. However,  the specific challenges of getting small businesses involved in Google+ are great, as well as managing the relationship between Places and Google+ […]

  6. » Google+ “Pages” Coming For Businesses Kate Moss Guru says at

    […] are almost self-evident, especially as Google+ continues to gain users. However,  the specific challenges of getting small businesses involvedin Google+ are great, as well as managing the relationship between Places and Google+ […]

  7. Victor Wong says at

    The longer Google waits to incorporate Places into Google+ (or merge with the forthcoming Google+ Local Pages), the more painful and difficult the transition will be for local businesses and their agencies in the long run. The example of Facebook is case and point and I wonder why they haven’t built a good way to identify pages likely to belong to local businesses so they can convert them automatically or by suggested opt-in.

    Twitter needs to get in the game too and start providing local business accounts or local pages. It’ll probably be even harder for Twitter to convert normal accounts to local accounts since the type of information currently inputted doesn’t lend itself easily to distinguish local businesses from brands and normal users.  , but I’ve found it’s certainly do-able.

  8. David Hunegnaw says at

    Interesting as we just launched AboutOurWork.com last week. AboutOurWork.com is a site that allows SMB’s to create a beautiful Business Profile and also offer the ability for SMB’s to connect and collaborate with one another.
    Check it out here http://www.aboutoutwork.com

    David Hunegnaw
    cofounder
    AboutOurWork.com

  9. Greg says at

    Victor: 

    I thought that FB was trying to assist i the merging of Places/Pages and make it considerably easier, though I know the process of claiming Places can be cumbersome. 

  10. Greg says at

    I also agree about Twitter — they need to do much more around places/location/small business than they are. 

  11. Google Place Pages & Check-Ins in Google Plus says at

    […] a Google Place Page – actually a link to a Place Page – in Google Plus.  According to Greg and Mike, Jeff Huber, GOOG’s head of Local, said SMBs will eventually have G+ profile […]

  12. Are SMB Business Profiles Coming To Google+? says at

    […] his blog, offering small business owners a Google+ page wouldn’t be another profile. It would be giving them a social media product. And if Google can find a natural way to integrate a SMB’s Google Place Page with new Google + […]

  13. Google+ “Pages” Coming For Businesses | সুখবর says at

    […] are almost self-evident, especially as Google+ continues to gain users. However,  the specific challenges of getting small businesses involvedin Google+ are great, as well as managing the relationship between Places and Google+ […]

  14. Will Google Finally Break Its String of Social Media Losers With Plus? says at

    […] nothing like Facebook Fan Pages on Google+, and there’s also no advertising. Google says that business profile pages will be available, though there’s no estimate as to […]

  15. Thomas Peterson says at

    Most SMB’s still don’t understand or are not aware of the potential that FB and Twitter have for marketing their business. Google+ will just muddy up the waters further for SMB’s and local SEO’s alike.

    It remains to be seen how this will pan out as Google+ will surely hit some bumps in the road, ala “Google Buzz”. Merging Plus with Google’s other features in a viable interface for business owners would be a huge advantage for Google.

  16. Greg Sterling says at

    Agree that yet another site will ake things more complicated fir SMBs.

  17. Are SMB Business Profiles Coming To Google+? | Free Web Design Tucson says at

    […] his blog, offering small business owners a Google+ page wouldn’t be another profile. It would be giving them a social media product. And if Google can find a natural way to integrate a SMB’s Google Place Page with new Google + […]

  18. Les pages entreprises de Google+ : où sont elles ? | Pullseo | Pullseo says at

    […] parce que Google + acquiert de plus en plus d’utilisateurs. Cependant, le challenge spécifique d’inclure les petits commerces dans Google Plus est super. Tout comme gérer la relation entre Places et les pages Google […]

  19. Dev Basu says at

    I could possibly see all of Google’s local products being pulled into an ‘easier’ to use interface via Google+. The tricky part is … will the integration of all the different tools ranging from Google Places, to Boost etc have better support as a result? Will the ranking algorithm change over the next 6-8 months and incorporate the number of check-ins, status updates, and +1’s to show that a particular local business has positive customer activity and velocity? Time will tell.

  20. Jason Spencer says at

    My biggest concern is that Google wants to do it right, but they waited until a product like Google+ was released to realize that the SMB community was going to cause an uproar.  I’m very afraid that they might ultimately just push it out the door to make it available, but at what cost?

    The lack of a Google Profile for Apps users is already hindering adoption for some of my business partners.  Many don’t like the limited products/features, such as Contacts (can it really be that hard to push it to Apps users, I know internally Google uses the current “standard” account version).  

    Several other sites are discussing this now, and I find it frustrating that I can’t use the +1 function on their blog/site because my default Google account is Apps.

  21. Google+: no local-search benefits…yet | Local Search Source says at

    […] real potential impact as a marketing tool – but it’s got some serious ground to gain. Business Profile pages and Place Pages (or SEO benefits) are not yet a reality, but will be a significant benefit […]

  22. The Worst Kept “Secret” in Local Search: My Thoughts on the Impending Plus-Places Merge | Mihmorandum says at

    […] inevitable integration of Google’s Plus and Places products, obvious since Day One of Plus, finally seems like it might be […]

  23. Robert Kimball says at

    Google plus is powerful marketing tool. I use it for all the websites I work on including my own!

  24. HuntsvilleWeb says at

    Agreed with Robert Kimball….Google plus is powerful marketing tool. I use it for all the websites I work on including my own!

  25. Mihmorandum | The Worst Kept “Secret” in Local Search: My Thoughts on the Impending Plus-Places Merge | Blog says at

    […] inevitable integration of Google’s Plus and Places products, obvious since Day One of Plus, finally seems like it might be […]

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