I spoke on a panel on Facebook Places and deals today at the AFExpo conference in San Francisco — a conference devoted to Facebook marketing.
Also on the panel with me were:
- Veronica Stecker, Marketing and Media Planner, Gordmans, Inc.
- Dennis Yu, Chief Executive Officer, BlitzLocal
- Jeff Ferguson, CEO at Fang Digital Marketing
Gordmans is a Midwestern department store with about 70 locations. Veronica Stecker offered some very interesting information about her experience running Facebook marketing for the company (all marketing in fact) and the challenges of using Facebook Places with a multi-location business.
One interesting data point she dropped was that they saw Facebook ad CTRs improve by 2X when the city name was in the ad creative.
The company is approaching 100K fans nationally but hasn’t reached “critical mass” in any of the five markets where it has claimed Places pages.
July 1st, 2011 at 1:16 am
Great overview Greg! Loved Veronica’s energy and passion!!
July 1st, 2011 at 1:18 am
Her info was great. I agree.
August 8th, 2011 at 8:26 pm
Irony points for driving me to this page from a facebook ad! Nothing like promises of 2x CTR to get a click. :-)
Sorry, you might have wasted some $ though (hopefully not much), as I already have you in my RSS feeds in Outlook!
Was running this ad just an experiment on your part? B/c I can’t imagine you don’t already have anyone who matters in Local not already reading your blog regularly.
August 8th, 2011 at 8:28 pm
Hey Scott, what ad did you click from. I’m not running any ads . . . (that I’m aware of)
August 8th, 2011 at 9:01 pm
Hi Greg,
Here is a screeshot – clicking on it took me right to this page. Weird… maybe you have fans?
http://awesomescreenshot.com/0eci6xb30
August 9th, 2011 at 12:28 am
Scott:
That wasn’t my doing. Strange.
February 8th, 2012 at 5:41 pm
[...] Higher CPMs/CPCs with localized ads, which perform better and are more expensive than national ads (Facebook ad CTRs improve by 2X when the city name is in the ad creative). [...]
February 16th, 2012 at 5:03 pm
[...] explained: Relevance is key, so include your city name, picture of the store, or local landmarks in the ad image. Don’t use stock art, since people [...]
February 16th, 2012 at 5:21 pm
[...] explained: Relevance is key, so include your city name, picture of the store, or local landmarks in the ad image. Don’t use stock art, since people [...]
February 20th, 2012 at 1:57 pm
[...] explained: Relevance is key, so include your city name, picture of the store, or local landmarks in the ad image. Don’t use stock art, since people will [...]
April 11th, 2012 at 3:58 pm
[...] explained: Relevance is key, so include your city name, picture of the store, or local landmarks in the ad image. Don’t use stock art, since people [...]