I spoke on a panel on Facebook Places and deals today at the AFExpo conference in San Francisco — a conference devoted to Facebook marketing.
Also on the panel with me were:
- Veronica Stecker, Marketing and Media Planner, Gordmans, Inc.
- Dennis Yu, Chief Executive Officer, BlitzLocal
- Jeff Ferguson, CEO at Fang Digital Marketing
Gordmans is a Midwestern department store with about 70 locations. Veronica Stecker offered some very interesting information about her experience running Facebook marketing for the company (all marketing in fact) and the challenges of using Facebook Places with a multi-location business.
One interesting data point she dropped was that they saw Facebook ad CTRs improve by 2X when the city name was in the ad creative.
The company is approaching 100K fans nationally but hasn’t reached “critical mass” in any of the five markets where it has claimed Places pages.