Numbers from the Just-Out Groupon S-1

Groupon has filed its S-1 in anticipation of its IPO. Here are some of the topline numbers:

  • In 2010 Groupon saw $713 million in revenue (and $420 million in losses)
  • In Q1 2011 Groupon had $645 million. If Groupon keeps up the pace it will do roughly $2.8 billion in revenue in 2011.
  • 83 million subscribers
  • 56K “featured merchants” (very small compared to potential)
  • Q1: 28 million Groupon deals sold
  • Q1 marketing costs were $208 million
  • Gross profit in Q1 was $270 million
  • IPO would be worth $750 million

The growth story in here is phenomenal, especially 2010 to 2011. I’m also struck by how low the merchant penetration is relative to the “addressable market.” There’s lots more potential growth here. Almost 80% of merchants have yet to try daily deals:

Source: Opus Research-MerchantCircle (2/11) n=6,875 US SMBs

I’m sure others who have more time to comb through this will pull other very interesting tidbits.

See related: Groupon Now brings hourly deals to SF, NY

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3 Responses to “Numbers from the Just-Out Groupon S-1”

  1. Alex Chang says at

    Greg – the part of the growth story I find fascinating is what happened leading up to last year… 2008: $94mm  2009: $30.4mm  2010: $713mm.  That is a wild up and down in 3 years.

  2. Rocky says at

    Here is my take, having combed through the S-1:
    http://www.quora.com/Groupon-IPO-S-1-Filing-June-2011/What-are-the-most-notable-aspects-of-the-Groupon-S-1

  3. Greg Sterling says at

    Thanks. Good questions/observations.

  4. The Deals Model Will Survive without Groupon says at

    [...] the past several days have in some ways been extraordinary. First, last Thursday, the Groupon S-1 came out, with its amazing growth story. Then the anti-Groupon backlash began on Friday and continued [...]

  5. Groupon More than Doubles ‘Featured Merchants’ says at

    [...] 135K merchants that participated. That’s more than double the 56K merchants reported in the initial S-1 filing. Average revenue per subscriber is down somewhat ($18 vs. $21 a year ago). But Groupons sold per [...]

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