A week ago MerchantCircle released an iPhone app that offers a range of promotional and social-media capabilities. And at the end of last week the company introduced a new lead-gen offering called “service requests.”
Service Requests is a fairly straight-ahead lead-gen program that seeks to leverage the company’s SEO visibility, which has been beaten up a bit in the wake of Farmer/Panda.
For a limited time leads are free. Later, after some level of adoption, MerchantCircle will begin charging. The video below explains the basic mechanics of the program.
Lead-gen has been around for many years but it’s very consistent with “customers not clicks” daily deals model.