I found an unannounced stat buried in a document on YPG’s site: “30% of YellowPages.ca traffic currently comes from mobile.” I included it in my presentation yesterday at EADP. (Now it’s on the homepage.)
Unfortunately YPG’s Matthieu Houle was set to break this news during his presentation and so I stole a bit of his thunder. His presentation was still excellent.
Regardless it’s a striking if not astounding figure. And it’s partly why I argued during my presentation that directory publishers must “AGGRESSIVELY embrace mobile” . . . and move even faster than they are.
Over at I2G I wrote about Google recently revealing that 19% of hotel queries are now coming from mobile. Consumers are moving fast but most publishers and marketers are not — moving as fast as they need to.
No more wait and see BS . . . time to act.