YPG: 30% of Our Searches Come from Mobile

I found an unannounced stat buried in a document on YPG’s site: “30% of YellowPages.ca traffic currently comes from mobile.” I included it in my presentation yesterday at EADP. (Now it’s on the homepage.)

Unfortunately YPG’s Matthieu Houle was set to break this news during his presentation and so I stole a bit of his thunder. His presentation was still excellent.

Regardless it’s a striking if not astounding figure. And it’s partly why I argued during my presentation that directory publishers must “AGGRESSIVELY embrace mobile”  . . . and move even faster than they are.

Over at I2G I wrote about Google recently revealing that 19% of hotel queries are now coming from mobile. Consumers are moving fast but most publishers and marketers are not — moving as fast as they need to.

No more wait and see BS . . . time to act.

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2 Responses to “YPG: 30% of Our Searches Come from Mobile”

  1. Carlos Carpio says at

    Greg, we announced this stat in our Q1 results press release (http://www.ypg.com/en/newsroom/502-yellow-media-inc-reports-first-quarter-2011-financial-results) and during our annual general meeting of shareholders last week (http://www.ypg.com/en/investors/financial-reports/2010/agm-webcast); the site was also updated on the same day. It’s great news.
    Carlos, YPG Corporate Website Manager.

  2. Greg Sterling says at

    Thanks for the clarification

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