Savings.com: The Mother of All Deal Sites?

One of the critiques of the current deal environment is that many deals and coupons coming through are simply not “relevant” enough. This lack of relevance is cited as one of the sources of consumer “deal fatigue.” Placecast’s Anne Benzancon made this point on the “Coupon Crazy” panel I moderated at last week’s Social-Loco event in San Francisco.

A number of sites, including Groupon, have taken steps to offer greater personalization or consumer control over deals. Deal aggregator Yipit, for example, shows you the following screen at sign-up for deal personalization.

Now Savings.com is attempting to create the ultimate personalized deals destination. The company began as an aggregator of online and e-commerce promotions, competing with sites like RetailMeNot. But the market has obviously changed dramatically in the past 18 months.

Accordingly the site is now aggregating daily deals from The Dealmap, Groupon, LivingSocial and others. Users can search or browse for offers and/or they can sign up for the feed and get customized deal alerts.

When you register you’re taken through several personalization screens that ask you to specify categories and brands of interest.

Savings.com CEO Loren Bendele told me that the site wants to be a comprehensive deals destination for both online and local deals. And to my knowledge nobody is combining online and local deals with the range of tools that Savings.com offers. The company also negotiates some exclusive deals with online and traditional retailers.

There are a number of interesting social features as well. It’s very simple, for example, to Like, tweet and email deals inline.

There’s also a program that Savings.com calls “Deal Pro,” essentially an affiliate program. Bloggers promote slices of Savings.com’s feed to their audiences. However many of these bloggers are equally featured on Savings.com. They  recommend and highlight particular deals in their areas of interest and expertise, and users can follow (and unfollow) the Deal Pros.

Finally there are recommendations, Q&A and blog posts, which collectively make the site more of a deals community than simply a collection of deals and offers. And there’s an API for syndication of the content.

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One Response to “Savings.com: The Mother of All Deal Sites?”

  1. Daily Deal Aggregator Savings.com Creates the Ultimate Personalized Deals says at

    […] One common complaint from many consumers is that the daily deal offers they receive from Groupon and others are not in sync with their tastes and needs. Savings.com, a daily deal aggregator, has taken steps to offer consumers more customized deals. Source […]

  2. Amazon Enters (Local) Deals Market says at

    […] Amazon will be sourcing these deals from LivingSocial and probably others as well. This model is being used by Facebook and is equally available to Google, which so far is sourcing its own deals. The opportunity for Amazon is to combine products and services into a truly comprehensive offering, which nobody else is really doing right now. (This is also Savings.com’s aspiration.) […]

  3. ClickOpp says at

    A new Daily Deal Site called ClickOpp is launching at the end of Jan 2012.
    It wiil be the Groupon site for Digital Products online.

  4. Today in Social — GigaOM Research says at

    […] daily deals, talks about what it’s going to do with the $138 million it raised recently. And Savings.com is putting together a very personalized daily deals aggregation, and enabling users to act as […]

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