The trusty Andrew Shotland has done some crack analysis (with the help of Quantcast) regarding winners and losers in the immediate post-Farmer era. Here are his partial lists, which show that Farmer is thus far less than perfect . . . (see update below).
Winners (or no change):
I haven’t done my own quantitative analysis of the impact of Farmer on local. I have spoken directly to a few of the sites that have been hit.
But looking at Andrew’s list, most of the sites in the winners (or no change) category save CraigsList are of questionable value. LocalPages, for example, is an exceedingly thin NAP directory site. And CityData is a nearly worthless aggregator/scraper site. Examiner.com has original content but it’s no less a “content farm” than Associated Content, which was hit.
The sites on the “losers” list are of uniformly higher quality and consumer value (although Manta is a B2B site).
Update: Andrew was premature and got it wrong on some of the sites above; here’s his “mea culpa.”
See related posts: