CityGrid Now Deals Aggregator, Syndicator

For a number of weeks Citysearch has been testing a new Deals product online and last night it officially launched an iPhone and Android app (location on the Android app is provided by Skyhook Wireless). Although it’s reported elsewhere that “several deal aggregators” are providing the deals inventory for CityGrid (e.g., AdWeek), currently deals content come from only two sources: The Dealmap and Groupon.

Citysearch’s JP Bedoya told me that the company is not currently using all The Dealmap’s deals; it’s using humans to selectively “curate” deals. CityGrid will also source deals from its Citysearch sales force and its own advertisers. The company is also in talks with other deal sources and will be adding them as they sign on.

Citysearch will be integrating the deals content into its “Citysearch” mobile app (sister company Urbanspoon will not be getting them) though it has chosen to launch Deals as a separate app. Bedoya said that the company wanted to make things very simple for consumers in doing so. It’s an interesting move and part of the larger debate about horizontal v. vertical strategies for publishers.

The chief virtue and differentiator of the Citysearch Deals product is that it combines “push” and “pull.” Daily deals (e.g., Groupon, LivingSocial) are almost entirely a “push” product, although The Dealmap also allows users to search for daily deals and coupons. The Citysearch deals inventory includes daily deals but lots of more conventional coupons that don’t expire daily.

Online users can search for deals with keywords or browse by category. On the mobile Deals apps, users will see deals around them but they can also specify different locations and search for deals that way. Eventually Citysearch plans to incorporate geofencing and push alerts to users.

There are also filters on the mobile app so that users will see deals near them only in selected categories. Indeed, the entire app was designed to be highly user centric and remedy some of the perceived deficiencies in the current deals offerings.

The specific Citysearch Deal apps may turn out to be popular. However the far more significant aspect of all this is that the deals content now becomes incorporated into the data that are syndicated out through the CityGrid API and accessible by third parties. Anyone now can be a deals aggregator in this way.

As a final note Ask, an IAC sister company, early on attempted to be a kind of deals aggregator in the period immediately before Groupon and daily deals by launching Ask Deals. However the move failed to generate much consumer interest and is now gone.

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3 Responses to “CityGrid Now Deals Aggregator, Syndicator”

  1. Tweets that mention CityGrid Now Deals Aggregator, Syndicator -- Topsy.com says at

    […] This post was mentioned on Twitter by Greg Sterling, Kevin Spidel and Jens Unger, SMBinfo. SMBinfo said: CityGrid Now Deals Aggregator, Syndicator http://ow.ly/1blnMF […]

  2. Quora says at

    Who are the biggest daily deal and coupon aggregators?…

    Running list of daily deal/aggregator/coupon competitors: United States: Yipit (http://yipit.com/) Redeemio (http://redeemio.com/) DealRadar (http://www.dealradar.com) The Deal Map (http://www.thedealmap.com/) 8 Coupons (http://www.8coupons.com) Swag B…

  3. Dealmap: Our Growth Faster than Twitter says at

    […] is one of the coupon/deal aggregators that has achieved significant scale in the market. Recently CityGrid build its deals product largely with content from The Dealmap and Groupon, although it says it’s going to add […]

  4. Google Adds ‘Open Now’ to Places says at

    […] is trying now to do this with a Deals app. AT&T Interactive has tried to do this with deals and events and a “more branded” […]

  5. Will ‘Push Deals’ Become the New ‘Check in’? says at

    […] now in the market now and there are an increasing number of deals aggregation apps (e.g., Dealmap, Citysearch Deals). And well before we reached this point there were more than 200 apps in the iTunes store that […]

  6. Bing Brings Local Deals To Mobile, PC says at

    […] Weitz. The source of deals here is The Dealmap, which is also the principal source of offers for Citysearch’s recent Deals app. However Microsoft will probably include other deal sources […]

  7. CityGrid Now Deals Aggregator, Syndicator | Deals Daily says at

    […] CityGrid Now Deals Aggregator, Syndicator […]

  8. Ryan says at

    Check out the newest addition to the long list of daily deal sites..
     www.townspree.com.

    Townspree offers more than just daily deals. Insider facts and details on the merchant.. Rewards for shopping online..

  9. Greg Sterling says at

    Thanks . . .

  10. Adam says at

    Here is a really nice daily deal website for newspaper subscriptions: http://www.newspaperdeals.com

    The site just launched, so this is fresh news :)

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