A Press Release with a Sense of Humor

Groupon put out a press release today confirming its massive, unprecedented funding round (“Like, a billion dollars”). The release contains facts and jokes:

Today Groupon announced that it has completed a $950 million round of financing. Groupon will use the funds to fuel global expansion, invest in technology, and provide liquidity for employees and early investors.

I had read one reasonably credible source suggesting that the “liquidity for employees and early investors” may be in excess of $300 million.

Another joke (emphasis added):

Groupon has been called “the fastest growing company ever” by Forbes Magazine and “America’s best website” by one of Groupon’s television commercials.

Now stats and facts:

  • Expanded from 1 to 35 countries
  • Launched in almost 500 new markets (from 30 markets in 2009)
  • Grew subscribers by 2,500% from 2 million to over 50 million
  • Saved consumers over $1.5 billion
  • Worked with 58,000 local businesses, serving over 100,000 deals worldwide

I love the humor in the release. Otherwise, however, it would be totally pompous to announce this much money being raised.

I think we can say with confidence that Groupon, LivingSocial and the proliferation of deals sites have helped to “institutionalize” some version of this model in the local marketing canon.

Among many remarkable online stories, Groupon’s is one of the most amazing for its sheer “bigness.”

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2 Responses to “A Press Release with a Sense of Humor”

  1. Tweets that mention A Press Release with a Sense of Humor -- Topsy.com says at

    […] This post was mentioned on Twitter by Greg Sterling. Greg Sterling said: A Press Release with a Sense of Humor http://bit.ly/fwjHj1 […]

  2. Matt Aird says at

    A press release with a sense of humor!
    It could either be a refreshing change from the usual corporate marketing-speak, or else the beginning of the return of overly casual dot-com fundraising and a chilling harbinger of the End of Days when the best and brightest of the internet are brought down once again to taste the ashes of their own hubris.

    But, yeah, like probably the former.

  3. Greg Sterling says at

    Regardless the end of days may be near. 🙂

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