Increasingly I’m noticing that businesses are soliciting Facebook Likes with “quid pro quos” such as discounts. For example I received this deal email from LivingSocial yesterday:
As the bottom was this incentive:
The logic of the new social media world dictates that businesses collect as many likes as possible. I don’t blame businesses for doing this; it’s smart.
But what I’m wondering is: when this practice becomes universal does it deprive “Likes” of much of their meaning? Does it turn Likes into the equivalent of check-ins, which reflect popularity but don’t count as an endorsement?
What do you think? Will Like data be infiltrated by a kind of spam going forward?