I had never heard of Adility until a couple of weeks ago. The company has its roots in the physical gift card market and is the successor to a company that had been around for roughly a decade.
Adility is a kind of mashup of ReachLocal or Yodle, Closely or Fanminder in a way. The idea is that businesses create deals/coupons/offers and then Adility distributes them everywhere throughout its publisher network, which includes:
There’s a tiered pricing model that includes full account management by Adility for $99 per month.
Adility seeks to be a comprehensive, offer-centric marketing solution for SMBs and local retailers. It includes mobile distribution as well as online and social network exposure. And at the highest tier of service Adility offers a very “high touch” experience for the business owner. There are no deal terms imposed or enforced upon SMBs, though Adility will make best practices recommendations.
The thing that makes Adility worthy of being taken seriously is the fact that there’s an experienced salesforce and sales infrastructure in place. The company says that it has 350 sales offices throughout North America and has “total market coverage with the capability of servicing all towns with a population greater than 10,000.”
The company is announcing distribution deals with AOL and CBS today. It also has a consumer-facing daily deal offering (correction: the company is no longer pursuing it).