LivingSocial Expansion Continues in Oz

As has been reported elsewhere LivingSocial invested $5 million to buy a controlling stake in Australia’s leading group buying site Jump On It. It’s interesting that LivingSocial didn’t make an acquisition outright but bought a majority stake instead.

LivingSocial stats:

  • 10 million subscribers
  • 100 markets (US, UK, Ireland, Aus)
  • Currently earning $1 million a day, and is projected to earn well over $500 million in revenue in 2011. (Ka-ching!)

If LivingSocial is truly in a position to make $500M in 2011 it would value the company, probably, at more than $2 billion. There really has never been a marketing phenomenon like daily deals.

It burns very brightly and may decline equally rapidly in the future. But we’ll see.

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2 Responses to “LivingSocial Expansion Continues in Oz”

  1. Tweets that mention LivingSocial Expansion Continues in Oz -- says at

    […] This post was mentioned on Twitter by Greg Sterling and shoppetweets, SMBinfo. SMBinfo said: LivingSocial Expansion Continues in Oz […]

  2. Malcolm Lewis says at

    $500M in 2011 is remarkable. LivingSocial is one of the most amazing strategy/execution turnarounds I’ve ever seen. 12 months ago they were a recommendations site for books and movies. Kudos.

  3. Greg says at

    Yes I agree it’s an amazing transformation.

  4. LivingSocial Buys Majority Stake in LetsBonus says at

    […] LivingSocial continues its international expansion, the deal structure is interesting. LivingSocial did this before in Australia. It bought a controlling interest rather than making an outright acquisition. I wonder if this is […]

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