Social caller ID and local listings provider addafix launched in Canada today, utilizing the YPG “Yellow API” for local business listings:
The free mobile application adaffix (www.adaffix.com) announces its launch in the Canadian market today. adaffix enriches the call experience by adding relevant caller content in real-time. The application instantly suggests local alternatives if the user cannot reach a business on the phone. It also automatically displays the caller’s name if they are not in the user’s contacts list. To deliver this information adaffix accesses comprehensive Canadian business content using YellowAPI.com, the public API of Canada’s Yellow Pages Group, a national local commercial search leader.
Addafix has a similar deal in the US with Yellowbook. In each market it has an exclusive relationship with a single directory publisher. The company gets a revenue share from local advertiser listings exposed to/contacted by consumers. The listings shown by addafix are all advertisers relevant to the specific category the user was seeking.
In the past integrations like this might have taken time but with APIs now becoming the norm location-based apps can be brought to market very quickly by independent and third party developers. Indeed, we’ll see more and more LBS apps tapping into APIs for local business and POI data.